Amba's TALKS

  I posted a Valentine’s caption for a creative agency: “Not every love story begins with flowers… some begin with a spark. Maybe with loyalty and a load of creativity… and the kind of growth that lasts. Will you say yes?” Someone commented: “cringe.” And honestly?  That comment was the most on-brand Valentine’s feedback I could have received. Because here’s the uncomfortable truth: Valentine’s marketing almost always feels a little cringe. And when it comes to creative industries, that awkwardness is not a flaw;  it’s part of the mechanism. Let’s explore why. Valentine’s Day Is Theatrical by Design Valentine’s Day is not subtle. It is culturally engineered exaggeration. Hearts multiply. Roses appear everywhere. Confessions become poetic. People who barely text “good morning” suddenly write paragraphs about eternal love. The entire day runs on heightened emotion. So when brands adopt a slightly dramatic tone on Valentine’s Day, they are not being irrational, they are al...